CP International is a leading company engaged in fashion design and direct garment manufacturing. Established as a family run business in 1998, CP International is a privately owned company with offices and manufacturing bases worldwide. With a wealth of experience built over two decades, CP International prides itself on supplying premium woven garments to UK High Street and international markets. CP International offers a full design service to its customers, working closely with their own design teams to ensure that products are tailored to individual concept design and production specifications. ASOS, Armani, Fat Face, House of Fraser, M&S, Next, Arcadia Group and Reiss being just a selection of some of their clients.
CP felt that their existing brand identity was looking tired and dated, lacking the creativity that the company strives to attain from their design and production teams. They engage in a highly competitive market so the need to be portrayed as a professional, contemporary, visually striking brand was key to the new identity. I developed a strong, confident, block logotype based around the letters ‘CP’. Using white, making it an instantly recognisable device, I was able to juxtapose this with the new uplifting and distinctive photographic style, giving a fresh approach to the brand. Website, online material, stationery, brochures and clothing labels – were all revisited in this extensive brand rebuild.