Dominic Walmsley set up his business in 1991 and has built up a sizable client base offering contemporary designs using traditional craftsmanship and service. From his studio in Clerkenwell and through his contemporary shop in Sevenoaks he designs and makes bespoke designs which are often influenced by historical styles, including Elizabethan and more recently Rococo. His celebrity clients tend to be of the more intellectual types and include Antony Horovitz, Helen Mirren, and Coffie Annan, although Kylie was featured in Hello wearing one of Dominic Walmsley’s diamond shoe pendants.
Dominic felt that his website was visually uninspiring and did not show his beautiful bespoke pieces to their full potential. It had no personality and lacked a true brand identity. We re-photographed the imagery for their entire product range. I also created a selection of images to tell the story of this traditional and historical business. With the sense of heritage in mind I created new branding which rolled out both online and through print material. I also redesigned the online shop to make it a more pleasant user experience for his customers and hopefully inspire them with the new beautiful images.