Founded in 2012 in Shoreditch, East London, Hoxton Shirt Company is the creation of a group of talented designers. They share a passion for combining contemporary local culture, art, photography and style. Hoxton, famous for its vibrant fashion, art and music scenes, inspires every aspect of their design philosophy.
Drawing on the neighbourhood’s rich heritage of craftsmanship and creativity, HSC shirts have an edgy yet understated aesthetic. Their shirts are aimed at individuals who appreciate design, quality, fit and uniquely crafted attention to details, using fabrics sourced from the finest mills.
With the brand logotype and mark established, HSC approached me to build the identity for this exciting new company to reflect the physical location, the exceptional quality and artistic nature of the product. Art direction of a photographic and video campaign to bring the concept to life was created by myself. This was rolled out to print collateral, packaging, labelling and marketing. The richness of the colours, materials and print techniques ensure that the printed collateral is as luxurious as it is artistic. I also designed a fully responsive website to exhibit the creations of this exciting new fashion brand.