McQueens has redefined what people expect from a florist and won an international reputation for excellence. Their work is seen around the world, from A-list Oscar night parties to Mulberry catwalks, The Tribeca Film Festival to 5 star luxury hotels and fine dining establishments. They have a particular affinity with Claridges whose values – of glamour, style and luxury – they share and where they have a boutique store. McQueens needed a replacement for a website which was outdated and failed to reflect their stature as a number one luxury brand. A new fully integrated shop was required to include innovative mechanisms such as a multiple London postcode and delivery tool, and a plugin that calculates costs on depending on scale, delivery distance and other checkout variables.
I provided them with a visually striking digital presence across desktop, tablet and mobile platforms. Their new online identity was elegant, seductive and designed to excite clients about their products and services. I revised the imagery for their entire product range, from lavish bouquets to scented McQ candles, using photography by Kate Spicer and their own Duncan McCabe. Since the redesign and development of the website and shop, McQueens has seen an increase of 243% in online sales and the average time spent on their site by customers has gone up by 182%.
“Our website redesign and the whole process was really smooth and stress-free. There was a great sense of design, impeccable taste and endless patience".